by Katie Cupp | Mar 15, 2022 | Public Relations
In my first blog article, PR 101, I outlined what PR is and how, when it works, securing media coverage is the end goal. However, GCM’s job is far from over once a media outlet shows interest in setting up an interview with our client. That’s when I switch my mindset... 
by Kendra DeMoura | Feb 3, 2022 | Cause Marketing, Nonprofits, Public Relations
Selecting a nonprofit or general cause for your business to support can be challenging. Our team has spoken to countless business owners and team leaders who feel overwhelmed by sponsorship and donation requests. Not having a clear strategy in place to guide their... 
by Katie Cupp | Jan 13, 2022 | Cause Marketing, Marketing, Public Relations
Hello again, it’s Katie, your public relations–obsessed friend here at GCM. In last month’s blog article, PR 101, I did a deep-dive into defining PR and describing many of the ways it’s used in a professional setting. Today, I want to bring it home and detail how... 
by Katie Cupp | Dec 7, 2021 | Public Relations
Hi there, I’m Katie Cupp, Good Cause Marketing’s expert on all things public relations. After a decade of both in-house and agency PR, marketing, and advertising experience, I struck out on my own and began freelancing for all different types of clients. A couple of...