Selecting a nonprofit or general cause for your business to support can be challenging. Our team has spoken to countless business owners and team leaders who feel overwhelmed by sponsorship and donation requests. Not having a clear strategy in place to guide their...
It’s a question we hear often at GCM: “okay, so what exactly is cause marketing?” The term cause marketing has evolved to be an umbrella term for several different types of cause-related endeavors, many of which also involve corporate giving and social responsibility...
