by Katie Cupp | Jan 13, 2022 | Cause Marketing, Marketing, Public Relations
Hello again, it’s Katie, your public relations–obsessed friend here at GCM. In last month’s blog article, PR 101, I did a deep-dive into defining PR and describing many of the ways it’s used in a professional setting. Today, I want to bring it home and detail how... 
by Kendra DeMoura | Nov 4, 2021 | Cause Marketing, Marketing
It’s a question we hear often at GCM: “okay, so what exactly is cause marketing?” The term cause marketing has evolved to be an umbrella term for several different types of cause-related endeavors, many of which also involve corporate giving and social responsibility...