In my first blog article, PR 101, I outlined what PR is and how, when it works, securing media coverage is the end goal. However, GCM’s job is far from over once a media outlet shows interest in setting up an interview with our client. That’s when I switch my mindset...
Hello again, it’s Katie, your public relations–obsessed friend here at GCM. In last month’s blog article, PR 101, I did a deep-dive into defining PR and describing many of the ways it’s used in a professional setting. Today, I want to bring it home and detail how...
Hi there, I’m Katie Cupp, Good Cause Marketing’s expert on all things public relations. After a decade of both in-house and agency PR, marketing, and advertising experience, I struck out on my own and began freelancing for all different types of clients. A couple of...
