by Katie Cupp | Mar 15, 2022 | Public Relations
In my first blog article, PR 101, I outlined what PR is and how, when it works, securing media coverage is the end goal. However, GCM’s job is far from over once a media outlet shows interest in setting up an interview with our client. That’s when I switch my mindset... 
by Katie Cupp | Jan 13, 2022 | Cause Marketing, Marketing, Public Relations
Hello again, it’s Katie, your public relations–obsessed friend here at GCM. In last month’s blog article, PR 101, I did a deep-dive into defining PR and describing many of the ways it’s used in a professional setting. Today, I want to bring it home and detail how... 
by Katie Cupp | Dec 7, 2021 | Public Relations
Hi there, I’m Katie Cupp, Good Cause Marketing’s expert on all things public relations. After a decade of both in-house and agency PR, marketing, and advertising experience, I struck out on my own and began freelancing for all different types of clients. A couple of... 
by Good Cause Marketing | Nov 11, 2021 | GCM News, Press Release
Good Cause Marketing Launches New Website SAVANNAH, GA (November 11, 2021) — Good Cause Marketing, a local, woman-owned marketing and public relations company, is thrilled to announce the launch of its new website, goodcausemarketing.com. The fully redesigned site...