by Kendra DeMoura | Feb 3, 2022 | Cause Marketing, Nonprofits, Public Relations
Selecting a nonprofit or general cause for your business to support can be challenging. Our team has spoken to countless business owners and team leaders who feel overwhelmed by sponsorship and donation requests. Not having a clear strategy in place to guide their... 
by Katie Cupp | Jan 13, 2022 | Cause Marketing, Marketing, Public Relations
Hello again, it’s Katie, your public relations–obsessed friend here at GCM. In last month’s blog article, PR 101, I did a deep-dive into defining PR and describing many of the ways it’s used in a professional setting. Today, I want to bring it home and detail how...